BANCATAKAFUL: THE TAKAFUL MARKETING BY BANKS

Marketing Segmentation Practices and Performance of Nigerian Commerical Banks

The paper examines the impact of marketing segmentation practices on the performance of selected Nigerian commercial banks in the post consolidation era 2005 to date. Data employed were mainly secondary while the research design was exploratory in nature relating such basic variables as market segmentation practices of market share; pricing and geographical branch location to performance. Stati...

Islamic Insurance (Takaful): Demand and Supply in the UK

Takaful is the Shariah compliant alternative to conventional insurance. Unlike conventional insurance, takaful insurance avoids prohibited concepts according to Islamic law, such as interest (Riba), gambling (Maysir) and uncertainty (Gharar). While there is a rapid growth in the takaful industry worldwide, it is in its early stages in the UK. In the UK there are only two takaful providers, one ...

Study on the Synergy of Information Technology Innovation and Marketing Innovation for Commercial Banks

The competition among commercial banks is increasingly drastic, and the marketing innovation has been one of important strategic choices to make banks win in the market. At the same time, with gradual deepening of bank informationization, the information technology is gradually infiltrating into various innovation activities of the bank and becoming into the new headspring to realize innovation...

Bank Consolidation in Nigeria: Marketing Implications and Challenges for the Surviving Banks

Influenza: marketing vaccine by marketing disease.

In table 1 of this Feature (BMJ 2013;346:f3037, doi:10.1136/ bmj.f3037), we would like to add a note that the surgeon general recommended, in 1960, that all pregnant women be vaccinated. The Centers for Disease Control and Prevention first made a specific recommendation for pregnant women in their second and third trimesters in 1997 (not 2000, as stated in the table), and expanded this to all p...